Better Ads For

A Better Planet

Amplify your brand’s sustainability efforts to fuel growth.

Ads For The Planet empowers companies to collaborate with consumers to do good in real time. To achieve greater ROI from digital advertising campaigns. And to measure, quantify, and report the results.

Amplify Good.

Accelerate Growth.

Integrate purpose into your advertising and social media. Collaborate with consumers. Increase the impact of your advertising.

DRIVE LOYALTY, ADVOCACY & PURCHASE INTENT

Consumers are increasingly loyal to brands that support causes they care about. They’re less likely to buy from those that don’t.

81%

of all consumers are more likely to buy a brand’s products, more loyal to a brand, and more likely to advocate for a brand when they know what that brand stands for [1]

CONNECT AND ENGAGE

Giving back increases consumer engagement by sharing a mission and purpose with your customer base [5]

64%

of all of all buyers consider corporate values a “deal-breaker” in their purchasing decisions [2]

3x

as many consumers are purpose-driven as are brand-driven [3]

LISTEN AND LEAD

Beliefs-driven buying is now a mainstream mindset. Consumers across all ages and incomes expect corporations to take action [2]

>50%

of all consumers believe brands can do more to solve our problems than the government [4]

75%

of consumers will change purchase habits to reduce environmental impact [4]

I believe brands can be a powerful force for change. I expect them to represent me and solve societal problems. My wallet is my vote.” [5]

ACTIVATE YOUR ADVERTISING.

Intelligence to help brands better understand the issues most important to their consumers, tools to activate a brand’s purpose within digital advertising and social media, and reporting to quantify both the good and the growth.

TOOLS

Integrate purpose into digital advertising and social media

INTELLIGENCE

Better understand issues important to customers and prospects

REPORTING

Measure and quantify campaign results – marketing KPI & ESG compliant

HOW IT WORKS

Brands collaborate with consumers to do good in real time. Consumers share that collaboration and your ad with other like-minded consumers.

Ads that amplify good to increase brand loyalty, brand advocacy, and purchase intent.

AD FORMATS.

01.

Video

02.

Programmatic Display

03.

Social Media

INSIGHTS & REPORTING.

Ads For The Planet amplifies the good brands and consumers can do together, certifies the work is real and the results are meaningful, and provides transparency through reporting.
 

ROI

  • All standard campaign KPIs
  • Brand studies
  • 1st party issue data + targeting
  • Custom surveys

We’re committed to demonstrating that investments in our planet deliver positive ROI. We quantify the good you do and the growth you achieve for all campaigns, while providing insights on issues consumers care about most.

ESG

  • Financial donations
  • Awareness created
  • Participation generated including actions and shares
  • Compatible for inclusion into any ESG or SDG reporting framework

AP SUSTAINABILITY

CERTIFICATION.

What does the AP mark mean to the consumer? It means you can trust a participating advertiser is committed to protecting the planet, restoring the environment, and meeting our needs for an equitable and sustainable future by making transformative changes in the way they do business.

Ads For The Planet provides a window into the actions companies are taking and the commitments they’ve made. AP Certification ensures consumers can buy with confidence and empowers them to collaborate with brands to tackle issues they care about.

For large private and public enterprise

For large private and public enterprise, AP validates commitments to existing climate change protocols aligned with UN PRI standards, including CDP, GRESB, GRI, IIRC, SBTI, SASB, TCFD, WEF, and The Climate Pledge, in addition to voluntary programs.

For small and medium business

For small and medium business, AP confirms existing sustainability commitments and practices, including B-Lab certification, 1% for the Planet membership, and other voluntary efforts.

About Us

We believe what’s good for the planet is good for business.

Our mission is to empower brands and consumers to collaborate in solving the planet’s most pressing problems.

Our team has 20 years of AdTech experience and expertise in corporate sustainability and innovation. We’ve brought numerous groundbreaking innovations to market, including personalized content, audience-based targeting, digital distribution of music, and the first podcasts. We believe that the “sustainability shift” will transform business as dramatically as the information age did. We’re dedicated to helping forward-thinking businesses maximize ROI by helping restore our planet.

GET IN TOUCH.

We’d love to hear what’s important to you and explore how we can find solutions together!

Name(Required)

  1. eMarketer Insider Intelligence, 2020
  2. Edelman Consumer Report, 2018
  3. IBM/National Retail Federation, 2020
  4. Nielsen Consumer Report, 2018
  5. Edelman Consumer Report, 2018